A veteran marketing and communications executive who has held leadership roles in both the private and public sectors, Lea Sims heads the CGFNS marketing organization and brand transformation strategy. An early career in clinical roles within health systems – including 15 years in healthcare documentation – led to teaching, writing, and ultimately marketing and communications for allied health professions, health information management, and HIT. She has more than three decades of experience in healthcare, most recently as the Global Marketing Lead for Verizon’s healthcare and life sciences practice, where she also led vertical marketing for Verizon Business Group. Prior to that, she served as Director of Professional Practices for the Association for Healthcare Documentation Integrity, a role that required strategic oversight of the association’s marketing, communications, print and digital publications, professional credentialing, government affairs, and advocacy programs. In that role, she authored multiple textbooks, most prominently The Book of Style for Medical Transcription, 3rd Ed., the standards manual used by clinical documentation specialists worldwide. She served as Editor-in-Chief of the association’s print publications and clinical journals, and led the organization through renaming, rebranding, and an industry-wide job task analysis to support the revamping of AHDI’s credentialing programs. With a BA in Education, she’s taught allied health programs within the university system and led curriculum development and revision strategies within both schools and corporate training departments across her career.
